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In the smartphone operating system (OS) market, Android increased its share by 16.6% in the fourth quarter of 2015, to account for 80.7% of the global total. “Current market conditions are prompting some vendors to consider setting up manufacturing operations in India and Indonesia to avoid being hit by future unfavourable currency devaluations and high import taxes." “Currency devaluations against the US dollar in many emerging markets are putting further margin pressure on many vendors that import devices," said Gupta. Meanwhile, smartphone vendors are looking to set up manufacturing facilities in countries like India, which could further drive demand. Gartner noted that about 85% of users in the emerging Asia Pacific market are replacing their current mid-range phone with a phone in the same category. “An aggressive pricing from local and Chinese brands in the mid-range and entry-level segments of emerging markets led to consumers upgrading more quickly to affordable smartphones." “Low-cost smartphones in emerging markets, and strong demand for premium smartphones, continued to be the driving factors," said Anshul Gupta, research director at Gartner. Gartner remains bullish about the industry as the demand from emerging countries continue to drive growth.
were the fourth and fifth largest smartphone vendors, respectively, for 2015. Lenovo Group Ltd (including Motorola) and Xiaomi Corp.
Ltd stood at the third position as its smartphone sales approached 104 million units, up 53% year on year. Add in budget white box tablets and Android becomes the market leader, taking a 52% share of the total tablet market while iOS slips to 41%.For total sales of smartphones in 2015, Samsung’s market share declined by 2.2 percentage points to 22.5% as it sold 320.2 million units, while Apple, which sold 225.9 million iPhones, achieved a market share of 15.9%, an increase of half percentage point over the last year. But Android is growing fastest, with global branded Android tablet shipments increasing 177% annually in the quarter.
#Smartphone os market share us 2015 full#
The analyst described Apple’s performance as “solid”, helped by its first full quarter with the iPad mini in its tablet portfolio. Apple’s tablet lead over Android is shrinking considerably, dropping to under half the market from 63.1% in the year ago quarter when Android took just over a third (34.2%).
#Smartphone os market share us 2015 for android#
While “confusion in the market” likely refers to Microsoft’s decision to offer two flavours of tablet OS (Windows RT/Windows 8).Īccording to Strategy Analytics’ figures, Apple retains its lead in the tablet OS space, with a 48.2% share in Q1 vs a “robust” 43.4% for Android on 19.5 million and 17.6 million unit shipments respectively.
#Smartphone os market share us 2015 windows 8#
Microsoft has followed its Windows Phone strategy of paying developers to create apps for Windows 8 but it’s still got work to do in the quality vs quantity stakes. Strategy Analytics dubs it a “niche” portion, noting that “very limited distribution, a shortage of top tier apps, and confusion in the market, are all holding back shipments”. Returning to tablets, compared to the dominant players in the tablet OS market - iOS and Android - Microsoft’s share is still very modest. Earlier this year ABI Research predicted Windows Phone will end 2013 with around 3% of the worldwide market. Compare that to the Windows Phone OS, which launched more than two years ago, in fall 2010: Windows Phone took only a 4.1% share in the US smartphone OS market in the three months ending February, according to Kantar figures. Microsoft launched Windows 8, its touchscreen-friendly reboot of its desktop OS, last fall - so it’s swung from zero to a 7.4% share in just under half a year. The analyst notes record tablet shipments in the quarter, with global branded tablet shipments reaching an “all-time high” of 40.6 million units in Q1, driven on by year-on-year growth of 117% (vs 146% in Q1 2012). Microsoft has gone from having no share of the global tablet OS market in Q1 last year to taking 7.4% one year later, with three million Windows 8 tablets shipped in Q1 2013, according to preliminary figures from Strategy Analytics‘ Global Tablet OS Market Share: Q1 2013 report.
#Smartphone os market share us 2015 plus#
It may still be struggling to make itself count in the smartphone space but early signs are more promising for Windows plus tablets. Don’t write off Microsoft’s chances in mobile just yet.
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